- Unique:Before creating a marketing campaign, organizations focus on the buyer’s persona - a semi-fictional representation of ideal customers according to market research and data. In traditional healthcare marketing, it is the patient. But, the children’s healthcare industry is a unique niche with a targeted age group like 0-3, 3-7, etc.
- Subconscious connection: In traditional marketing, you are marketing to adults. But, for children’s healthcare, you are promoting to both children and adults. Caregivers can only see how the patient feels when they visit for the issues. And when the children feel happy, they feel satisfied. You need to recognize these feelings and be empathetic in your messaging.
- Works on referrals: Word-of-the-mouth campaign is one of the biggest influences on choosing children’s healthcare services. Research shows that 3 in 10 pediatric visits result in referrals. The marketing message needs to be less technical and more emotional. No one wants to hear what types of equipment you have but connect on a subconscious level by making them feel good.
- Purpose:Your children’s health system should have a philanthropic reason and not only for making a profit. You need to be genuine and not something you learn to love or can pretend. If you are passionate about serving, people will seek you out.
How can custom plush toys help with marketing healthcare?
- Unique: Custom plush toys are unique promotional products. Marketers in the healthcare industry send out products like pens, calendars, notebooks, hand sanitizers, etc. These products are lovely but generic. Not that people get plush toys as promotional items every day. They are rare, and that is why it makes them so effective.
- Appeal to everyone:In the healthcare industry, you must market to children and adults. Methods that work for parents do not work for children. But everyone loves a plush toy. When a child is happy with something, it leaves a subconscious mark on parents. The next time they need a health service for their children, they will think of your services first.
- For referrals: Custom plush toys connect with people emotionally and increase the possibilities of referrals. Word-of-the-mouth marketing is the heart and soul of healthcare services. People do not throw away toys like other items; they are likely to give them to others, thus increasing awareness.
- Displays passion:Custom plush toys show that you are not only driven by profits but think from every perspective. It will complement your other efforts.
- Versatile:You can use custom plush toys in many ways, including giveaways, keeping them in your clinics/ hospitals, fundraisers, donations, etc. These methods will promote goodwill and your name in the community and niche. Children will be happy to play and get them. Thus it will have a positive impact on your marketing efforts.
- Budget-friendly:Independent practice operators work with smaller budgets, and traditional methods are too costly. That is why custom plush toys shine. You can choose your budget - starting with a small budget will suffice. Unlike print and digital campaigns, it requires a modest investment, and you can choose the way you want to use them.
- Impression for years:People need pediatric services for a long time, i.e., for 10-15 years. When people find a pediatrician, they and their children are happy; they are likely to stick. Custom plush toys help accomplish the same; they are durable and last for years. Even if children do not play with them anymore, they keep them in their room or display, thus making brand impressions.
How to use custom plush toys:
- Healthy:They are less motivated caregivers with healthy children. Here, focus on building trust, and custom plush toys help accomplish the same. Giving them influence their future choice to choose your services by staying on top of their minds.
- Minor illness:The demographic includes children with minor illnesses or a condition you deal with regularly. Connect with them by sending out newsletters, brochures, and toys to provide emotional support.
- Sick/ condition specific:These need regular healthcare services. Make them feel welcome by placing custom plush toys in play areas at your facilities. A few interesting plush toys will suffice; you can grow that area as your business grows. They need regular emotional support to deal with their issues, and plush toys are ideal.
- Host an open house to help families of children and hand out custom plush toys. It will establish yourself as the center of attention that all families need.
- Let other doctors and hospitals know you appreciate their referrals. Send a thank you note with plush toys.
- Offer to speak at pediatric grand rounds or medical conferences. Provide custom plush toys with other handouts; it will eventually plug you into a spot.
- Do not waste money on newspaper advertising, billboards, or similar expensive and flashy methods. Most people do not care about them. Establish a relationship with people by organizing fundraisers or connecting with nonprofits; use the custom plush toys for donations. It will spread your name and create goodwill.
- Use social media: Social media is a powerful tool to reach people. Post photos of your clinics/ center with custom plush toys to generate curiosity. Ask parents to tag your business name.
In the end, it is about children:
Benefits of partnering with EverLighten:
- Best pricing: We are a dedicated factory for producing custom plush toys and not intermediaries; customers always get the best price.
- Quality without a compromise: We use premium-quality materials and the latest processes.
- Fast turnaround time: We provide the quickest delivery for every order.
- 24*7 support: you can contact us anytime; our team provides round-the-clock support.
- Real people, phenomenal service: EverLighten loves helping and offers various options for every item.
- Free design help and unlimited customization: the custom plush toys will look as you imagined; we provide endless customization.
- No MOQ requirement: you can order as many toys as you need; we accept orders without a minimum limit.
- Worldwide shipping: we deliver worldwide; customers can track their orders anytime with an order tracking tool.
1. Why use custom plush toys in healthcare marketing for children?
- Building trust and familiarity: Plushies create a positive and comforting association with healthcare, reducing anxiety and fear.
- Engagement and education: Kids will learn about treatments and procedures through interactive play with customized plushie characters.
- Promoting healthy habits: Plushies can encourage hygiene, nutrition, or specific medical routines in a fun and relatable way.
- Brand awareness and recall: Children form strong emotional connections with plushies, increasing brand recognition and recall for your healthcare service.
- Community building and patient loyalty: Gifting children personalized plushies during appointments fosters positive memories and reinforces loyalty to your practice.
2. What types of designs are helpful for custom healthcare plushies?
- Mascots: Friendly animal characters representing your clinic or specific medical departments can act as approachable companions.
- Educational plushies: Plushies demonstrating medical equipment, anatomy, or specific procedures can make learning fun and engaging.
- Character plushies: Create fictional characters who undergo medical journeys similar to the experiences children might face, offering relatable role models.
- Personalized options: Allowing children to customize their plushies with names, favorite colors, or medical accessories can enhance the emotional connection.
- Multi-sensory elements: Consider textured features, sounds, or interactive components to stimulate children's engagement.
3. Are there any safety considerations for healthcare-related plushies?
- Materials: Choose soft, hypoallergenic materials appropriate for children of different ages.
- Construction: Ensure all seams are secure and no small parts pose choking hazards.
- Washability: Opt for easily washable materials for hygiene and infection control.
- Medical accuracy: If the plushie represents specific medical procedures or equipment, ensure the details are accurate and age-appropriate.
- Partnering with professionals: Consider consulting with child psychologists or healthcare professionals for design input and ensuring your plushie effectively supports the intended purposes.
4. How can I track the effectiveness of my custom plush toy campaign?
- Patient feedback: Survey parents and children about their experience with the plushie and its impact on their perception of your healthcare service.
- Social media engagement: Encourage families to share pictures of their plushies on social media, tagging your clinic for brand visibility and engagement.
- Appointment data: Monitor changes in appointment attendance, referral rates, or patient anxiety levels before and after implementing the plushie campaign.
- Direct observation: Observe their interaction with the plushie during appointments and gauge their comfort level and engagement.
- Comparative analysis: If relevant, compare patient satisfaction and engagement metrics before and after introducing the plushie campaign to measure its specific impact.
5. Where can I find reliable manufacturers for custom healthcare plushies?
- Specialty companies: Several companies specialize in creating custom plush toys for medical, educational, and promotional purposes.
- Online: Some platforms offer design tools and customization options for creating your plushie, though quality and safety may vary.
- Independent designers and manufacturers: Research local or online creators with experience crafting high-quality plush toys and inquire about their capabilities for healthcare-related designs.