Labor day - celebrated on the first Monday of September - is traditionally one of the country's biggest holidays. The day also marks the end of summer and the start of the fall. It is also one of the biggest spending days, and after two years of dampness, businesses expect the occasion to be back to its glory. As the day approaches, companies will start to think of ways to market to consumers with special deals, discounts, sales, promotional product giveaways, etc. It is also a chance for companies to thank their employees for their hard work year-round. You don't want to miss out on using the long weekend to connect with people. There are several ways but using promotional products is the most effective way to accomplish both the tasks.
The day began in 1894 to celebrate the social and economic achievements of the US workers, and it is a national tribute to workers' contribution to the economy. People celebrate with zeal and enthusiasm with parades, barbeque, shopping, etc. It's back to school for students all over the country.
Using promotional products:
While most of the big holidays - Halloween, Thanksgiving, Christmas, New year, etc. - have a specific theme, the same can't be said about Labor Day. Since the day is dedicated to labor, it is a perfect day to thank employees with promotional products. But, without a specific theme, it is challenging to design a product. It would help if you knew how people like to celebrate the day.
- 64% of people like to gather with family and friends.
- The same percentage of people like to grill or barbeque.
- 26% of people attend or host a party.
- 12% of people want to travel.
- 10% of people like to participate in public events.
- 11% like to go out for food and drinks, while 8% like to order food.
As you can see, the occasion is about spending time with family and friends, and it can give you valuable ideas about designing the perfect promotional product. E.g., if you are in the food and drink business, you can create products like custom mugs for brand awareness and thank employees.
Segment the audience
If you have a multinational business, you don't need to create products for international audiences/ employees - the event is specific to North America, i.e., the US and Canada.
Use back to school theme
- 49% of people search for clothing and accessories.
- 25% of people look out for school supplies.
- 15% of people want to purchase electronics or computer-related equipment
- 11% of people are looking for shoes and socks.
Using these ideas to create your promotional products will provide you with significant leverage.
Try out new things
You need to be prepared to take a few risks and try new strategies to succeed in your marketing needs. Pushing the boundaries is a way to create more compelling products and find new audiences. People get bored quickly, and the same applies to your most loyal customers; you don't want to lose them by giving them the same old products.
It is also a chance for you to experiment because significant events like Black Friday and Christmas are too big of an event to take risks. If you fail to connect with the audience during those times, it jeopardizes your business. Most people don't know what the Labor Day marketing is supposed to look like; it gives you a perfect opportunity to try new things and creativity.
Connecting with people takes time - especially if you are a new business. The efforts you made during your Labor Day will reap dividends in the future with higher returns. Rather than only giving promotional products, ask receivers/ employees to post their selfies or videos with the product for extra coverage.
Use the start of fall messaging
The day is marked as the unofficial end of summer and the beginning of the fall. Afterward, students and workers get their heads down and work until Thanksgiving. You can use both themes to create promotional products, and you don't have to spend a fortune on items. You can see significant ROIs with small products like custom socks, keychains, etc. It will help you to start preparing for the big holidays ahead.
Supporting employee hobbies
Labor Day is all about workers, so you can't forget your employees. It is a perfect time to appreciate their work, show your gratitude, and say thanks. Many studies have shown people work harder for organizations when they feel valued; they are more productive and happy. As an entrepreneur or a small business, use the day to connect with employees with relaxing activities and giveaways. Give them items for the things they like outside the work. E.g., if someone is a fitness enthusiast, give them personalized athletic socks, or if someone likes to go out camping, provide them with custom carabiner keychains.
Sponsoring a company event:
You can organize or support events like picnics, barbeques, charity runs/ walks, etc., to build goodwill and use subtle marketing by distributing promotional products related to events. People will appreciate your business for thinking about them.
Some tips for using for employers:
- Taking a bike trip: People get winded up because of the 9 to 5 routine; taking a bike trip with employees lets, you know them while unwinding. You can take a short bike trip around the city or go offroading.
- Setting up barbeque: People love barbeque, and you can organize it for your employees. You can use professionals, or if someone in your team has the skills, you can ask them to use them; people like to show off their skills.
- Organizing a game tournament: One of the best ways to have fun and bond is over a game. You can play games like volleyball or baseball; you can play some musical games or card games.
- Organizing a parade: You can manage or participate in a march for labor day with fun and drinks. Everyone can enjoy and bond together.
- Go to a restaurant: You can show your appreciation for your employees by taking them to a nice restaurant and handing out personalized products afterward.
There are numerous ways to connect with employees on Labor Day; use these ideas and your creativity.
Promotional products to use
Back to school items:
You can target people by handing out back to school promotional products, and don't be limited to only notebooks and stationery items like pens.
- Custom patches: Young people like to show their personality, belong to a group, or stand out for a particular cause. Custom patches tick every box; you can create with a wide range of styles and backings.
- Tote bags are pretty helpful for everyone, including students, to carry their stuff. These are also becoming pretty popular as more and more people have started to ditch plastic bags.
- Custom socks: There are plenty of materials like nylon, cotton, polyester, and organic materials like bamboo for creating socks. You can create no-show or ankle-length socks for young people.
- Custom hats: Truckers hats, baseball caps, and snapback caps are among the most popular hats among young people. Your logo will always be in front of the person standing in front of the wearer.
Labor day parade:
Parades are a big part of labor day celebrations; you can create relevant products:
- T-shirts: One of the easiest ways to put your logo in front is custom t-shirts. Create and distribute t-shirts with a labor day theme for visibility.
- Hats: You can create the entire theme using custom hats with your logo.
- Custom tambourines: No parade is complete without some music, and tambourines are part of the fun. It doesn't require much training to play, and you can get your brand in front of people.
- Custom drinkware: A parade is more entertaining with your favorite beverage. Why not give custom drinkware to add to the fun? People can enjoy the parade and take the drinkware home/ office, giving you brand visibility for a long time.
Souvenirs for employees:
Employees have done hard work round the year; now, it's your time to appreciate their work.
- Custom patches: Everyone like being appreciated for their efforts; custom patches are lovely items you can give to employees on apparel like jackets, caps, etc., thanking them with a personalized message.
- Lapel pins: have been used by people for a long time to showcase their affiliation with an organization or cause. You can create custom lapel pins recognizing the importance of the day and their contributions to your organization.
- Custom medals: Medals recognize winners and their efforts; you can give various awards to your employees for different work they have done year-round. E.g., Doing the best job in the quarter or completing a vital sale, or reaching a target.
- Custom socks: Sometimes, being subtle will give you more results because not everyone likes being in the spotlight. You can create custom socks with your logo and employee name.
- Custom plush toys: People expect some gifts around the event and most companies give generic products. Custom plush toys are unique; everyone like them, and you can personalize them with your logo so when employees keep them at their desks/homes, you get more brand awareness.
Preparing for the fall:
The occasion marks the end of summer and the start of the fall; suitable items are:
- Custom hoodies: It is a time when the hot summers are unofficially over, and hoodies are perfect for welcoming the upcoming cold weather.
- Custom fuzzy socks: Cotton socks are suitable for summers, but people can wear fuzzy socks during the fall and winters. It will remind people of your brand during Christmas and New Year.
- Custom beanies are suitable for targeting a broad audience with various styles like a fisher, slouched, cuffless, brimmed, etc.
- Custom sweaters: Everyone needs a sweater during the cold weather, and it would be suitable to impress everyone.
- Custom scarves: These are classy items protecting from sun, cold, and dirt, making them ideal for broader coverage.
Organizing, sponsoring, or participating in outdoor sports is fantastic for employee motivation and team building.
- Custom athletic socks: are suitable for performance, saving the feet from rashes and blisters; it will show your employees how much you care for them.
- Custom hats: Playing outside can be tough on your head; hats will provide you protection and brand awareness.
Whether you run a business or work in a home job, labor day is one of the most significant occasions to celebrate workers' contributions. You want to use the opportunity to connect with people with promotional items. But, you can't give cheap products and hope to make a positive impression. It would help if you had high-quality articles from a reliable and expert manufacturer. EverLighten has over eighteen years of experience creating promotional products for startups, big organizations, nonprofits, sports teams, universities, and individuals. They have helped people in twenty-three countries.
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