How to use custom plush toys to promote your brand?

You must have used many promotional products to promote your brand. They are all helpful in some, or another way. Giving a pen or a coffee cup as a promotional product is not a bad idea. Though, brands have to think out of the box. It's time to become innovative. But how? Then, let me remind you that custom-made plush toys can be a great option to give as a promotional product. If you are willing to spend some extra bucks on your promotional products, then custom plush toys like custom pet plush or custom plush dolls make an unusual way to promote your brands that appeal to everyone.

The benefits of custom plush toys

Custom plush toys appeal to all ages, and there are multiple benefits for each age group. Let's check them out.

 

Young children

Learning to self-soothe

Custom plush toymakers create custom plush toys like custom plush dolls and custom pet plush to help young children cope with anxiety and stress. When babies and toddlers are separated from their parents, they may feel sad. Custom-made plush toys or stuffed animals teach babies to self-soothe. Infants may find it tough to cope with negative emotions. So, a stuffed animal can help them stay positive and develop essential emotional skills.

Early social & language development

Babies pretend that stuffed toys are their best friends. It helps them develop early social development and teaches them how to interact with friends. Up until two or three years, children play by themselves. Therefore, they have fun memories with their custom plush toys or stuffed toys like custom plush dolls or custom pet plush. They start learning social skills and develop the skills to talk as well. These skills help them interact with human beings as well.

Develop literacy skills

When toddlers talk to their stuffed toys, they start developing literacy skills and the formation of storytelling. When they grow old, this groundwork will help them learn, read and write.

 

School-aged children 

Infants enter a different world when they start going to school. They meet many people who are different from them and spend hours away from their familiar surroundings. Their needs change, and they express their emotions differently. Sometimes that can be hard, and stuffed toys help them overcome some of those challenges.

Help children treat their anxiety if any 

When custom plush toy makers customize plush toys, they may not have thought about their impact on every child's mental health. Stuffed toys like custom plush dolls or custom pet plush encourage a sense of calm and comfort. Many school-going children hold their favorite stuffed toy when they are worried because the familiarity of an 'old friend' is comforting. The fluffy and soft texture also helps the brain trigger brainwaves that iterates you are safe.

Toys that bring joy to your child's health

Sometimes a teddy bear can calm down a crying baby. When a baby hugs his teddy bear, he forgets lives worries. Many babies can have a good night's sleep when they cuddle stuffed toys. In short, their favorite toy can help them function better during the day.

 

Teens and adults

Even teenagers and adults like stuffed toys. Many studies show that there are many adults still sleeping with stuffed animals. It happens because those custom plush toys have added a lot of value in our childhood, and we are sentimental about them. Stuffed toys play a huge role in each person's life because they teach multiple life skills to humans and provide a sense of comfort and safety. These things we will never stop needing, even in adulthood.

Toys & Adult mental health

Adults face many forms of mental health disorders like depression, anxiety, or post-traumatic stress disorder. When a condition like this happens, we seek warmth and comfort. They are critical for our recovery or healing process.

Many teenagers and adults find solace in custom-made plush toys like custom plush dolls or custom pet plush when they are recovering from a vital health problem or enduring a loved one's death. Custom plush toys or stuffed toys help teenagers and adults heal after severe trauma, survive different kinds of stress, or live through homesickness.

Many adults share their experiences with their children. They tell the stories of their favorite toy and use those memories to encourage future generations.

It doesn't matter if you are a kid or an adult, whatever your age can be, but a stuffed toy can comfort any human being. Therefore, they make great gifts, and brands can think of using them as promotional products. They have great sentimental values and offer essential benefits for mental and emotional wellness.

What is the custom plush toys market?

Custom plush toys are soft or stuffed toys made especially for children. Custom plush toy makers use textile fabrics and stuff them with soft material. They customize plush toys to play with. They are available in various forms, such as custom plush dolls, custom pet plush, animals, human beings, legendary creatures, cartoon characters, or other objects. Kids or teens use it for comfort. You may have seen them as display items or given them as gifts at birthdays and parties. Although the primary audience of custom plush toys is kids, they are not exclusive to them. Stuffed toys are a great decorative accessory and helpful for children's growth as a person. As earlier mentioned, stuffed toys are known as plush toys. You can customize plush toys as per your requirements. There are various custom-made plush toys available in the market, like custom plush dolls, stuffed animals, cuddly toys, and custom pet plush.

Drivers and restraints

Soft toys are dearer to children, and they provide comfort and safety. The demand for these toys has increased over the years. India and China, the most populated countries of the world, are witnessing a rise in the children population. Thus, custom plush toymakers have created various kinds of stuffed toys to improve the diversity of their products. The new custom-made plush toys are made from bamboo, corn, wood, wool, etc. Earlier, manufacturers used cotton to fill the toys, and now custom plush toymakers are innovating with their custom plush toys. Innovations always attract new customers. Children demand new toys when they see attractive new offerings from custom plush toy makers. Manufacturers innovate their packaging, design, and style to make it more appealing. Parents spend a reasonable amount to purchase these toys for their children. In some countries, disposable income has increased. Thus, people spend their money to drive the demand for stuffed toys. In the world, BRICS (Brazil, Russia, India, China, and South Africa) have showcased an increased disposable income.

The significant advantage of having stuffed toys is that it keeps children engaged. Custom plush toy makers use organic products that do not affect the health of children. They use biodegradable material in stuffed toys that do not pollute the environment. Many manufacturers include a label on the stuffed toys to identify the raw material used in custom plush toys for concerns related to child safety.

There are some disadvantages of stuffed toys that may impact the demand for the product. The manufacturing process of custom-made plush toys may discharge some harmful wastewater and other types of pollutants from manufacturing facilities. The manufacturing process also involves the usage of large quantities of water, which may get tainted during manufacturing. Thus, reusing that water can be difficult. Custom plush toy makers also use plastic made from crude oil, which may impact both environment and human health.

How to promote your brand with the use of custom plush toys?

After understanding everything about custom plush toys, let's comprehend ways to promote your brand using custom promotional plush toys. If you want to make the most of these custom-made plush toys, be sure to use these tips and recommendations.

Personalization

Stuffed toys like custom plush dolls or custom pet plush have enough space to print your logo for branding. You can have the advantages of printing, message, or any other information on a brightly colored backdrop which also gives you plenty of room for creativity. You can also create your company mascot out of custom-made plush toys to get your logo and brand names into homes, offices, and hearts of those who receive them. Custom promotional plush toys are an innovative way to promote your brand and engage with your target audience.

To develop an emotional connection

Cute and cuddly custom plush toys help you make a friendly connection with your target audience. Kids talk with their stuffed toys; even adults hold their toys tightly when they need comfort. Thus, they are the best option for brands to develop an emotional connection with people.

Unique gift

People won't get custom-made plush toys as promotional products regularly. Therefore, it will impress your customers and leave a long-lasting impact on them.
If your company is searching for a unique and effective way to promote your brand, look no further. Choose custom promotional plush toys like custom plush dolls or custom pet plush. If you want to start promoting your brand with custom-made plush toys, then contact EverLighten. Our team will help you create a custom promotional plush toy that ensures good results for your brand. They may help you get a huge ROI with your customer base.

 

FAQs:

 

What is the importance of plush toys?

Plush toys are more than just cuddly companions; they hold significant importance in our lives, particularly for children. Here are some of the reasons why plush toys matter:

Emotional Support:

• Comfort and security: Plush toys provide comfort, especially for young children. They offer a familiar and cuddly presence that can help ease anxieties and soothe emotions.
• Companionship: Plush toys can be loyal companions, offering a sense of connection and reducing feelings of loneliness. It is helpful for children experiencing social difficulties or transitioning to new environments.
• Emotional expression: Plush toys can be a safe space for children to express their emotions. They can represent feelings of joy, sadness, anger, or fear, providing a healthy outlet for emotional release.

Developmental Benefits:

• Imaginative play: Plush toys encourage creative play and storytelling, which are crucial for cognitive development. Children can create elaborate scenarios and characters, promoting creativity, problem-solving skills, and social interaction.
• Sensory stimulation: Different textures and materials used in plush toys provide sensory stimulation, which helps young children develop their sense of touch and motor skills.
• Language development: Plush toys can introduce children to new words and concepts. They can encourage conversation and improve communication skills.

Cultural Significance:

• Cultural symbols: Plush toys can represent cultural symbols and traditions, offering a sense of identity and belonging. They can teach children about different cultures and traditions.
• Collectibles: Plush toys can be valuable collectors' items passed down through generations. They can become treasured keepsakes that hold sentimental value and evoke happy memories.
• Marketing and branding: Plush toys are often used for marketing and branding purposes, representing companies, organizations, or even personal brands. They can be a fun and effective way to connect with audiences and create positive brand associations.

 

How do you make plushies marketable?

To make plushies marketable, here are some key strategies to consider:

Target audience: Identify your target audience and understand their needs, interests, and preferences. It will help you design and market your plushies in a way that resonates with them.

Unique selling proposition: What makes your plushies different and special? Identify your unique selling proposition (USP). Leverage it in your marketing efforts. It could be anything from the design, materials, or the message you want to convey.

High-quality materials and production: Use high-quality materials and ensure excellent production quality. Invest in professional design, stitching, and finishing touches to create durable, safe, and visually appealing.

Effective branding and marketing: Develop a strong brand identity for your plushie line. Create a consistent brand image across all marketing channels, including your website, social media platforms, and packaging.

Storytelling and emotional connection: Tell a story around your plushies and connect with your audience. It will help build brand loyalty and encourage repeat purchases.

Pricing and distribution: Set competitive prices reflecting the quality and value of your plushies. Choose appropriate distribution channels to reach your target audience, such as online marketplaces, craft fairs, or retail stores.

Engagement and community building: Interact with your audience, build a community around your brand, and encourage feedback. It will help you understand your audience better and improve your products and marketing efforts.

 

Can you copyright a plush toy?

Yes, you can copyright a plush toy, but it depends on the specific features of the design. Copyright protects the original expression of an idea, including the overall shape, artwork, and features of a plush toy. However, it does not protect functional elements, such as the basic shape of a teddy bear or the use of regular fabrics.

 

• Unique and distinctive features: The plush toy should have features that set it apart from existing plush toys.
• Original design: The design of the plush toy should be original and not copied from another work.
• Fixed and tangible medium such as fabric or stuffing.

 

How do you package stuffed animals to sell?

 

Choose the packaging material:

• Boxes: Sturdy boxes offer the best protection for larger or more delicate stuffed animals. You can customize boxes with printed graphics or branding elements.
• Poly bags: Clear poly bags are cost-effective for smaller or less expensive stuffed animals. You can add a hang tag or insert it with product information.
• Tissue paper: Wrapping stuffed animals in tissue paper adds a touch of luxury and presentation. You can use patterned tissue paper or plain tissue with a branded sticker or hang tag.

Prepare the stuffed animal:

• Clean and fluff the stuffed animal: Ensure the stuffed animal is clean and free of dust or debris. Fluff the stuffing to give it a full and appealing shape.
• Attach any accessories: If the stuffed animal has detachable accessories, attach them securely.
• Add hang tags or inserts: Include hang tags with product information such as the name, size, age appropriateness, and care instructions. You can also add inserts with information about the brand or the story behind the stuffed animal.

Pack the stuffed animal:

• Place the stuffed animal in the packaging material: Ensure the stuffed animal is snugly fit but not compressed.
• Seal the packaging: Securely seal the packaging material to protect the stuffed animal.
• Add labels: If required, add any necessary shipping or product labels.

Here are some additional tips for packaging stuffed animals:

• Use eco-friendly packaging materials: Consider using recycled or recyclable materials to reduce environmental impact.
• Create a consistent brand image: Use packaging with your brand identity color, logo, and messaging.
• Test your packaging: Ensure your packaging is sturdy enough to protect the stuffed animal during shipping and handling.
• Get creative: Use unique packaging designs to help your stuffed animals stand out from the competition.