Having your own business is one of the satisfying and challenging life experiences. 50% of all companies fail in their first year of start because of various reasons. One of the main reasons start-ups fail is not reaching their target audiences. Have you started a business or have an old company and are looking for effective marketing methods to connect with more people? You need to get creative with your marketing efforts. One of the easiest ways to make an instant splash to grab people’s attention is using custom socks to promote your start-up.
Custom socks with logos will provide your start-up with more results than traditional advertisements methods. It is a way to promote your business not through spending huge on TV, billboards, or social media ads but by building goodwill and through word-of-the-mouth. It is an effective method, especially in the starting phase of the business when the money is tight.
If you have doubts about using socks for your start-up promotion, do an Instagram search using the hashtag #socks. You will be amazed at the results; over ten million search results! It is one of the hottest promotional items out there. Your start-up needs to jump on this bandwagon with well-designed custom socks reflecting your business.
Why does promotion using custom socks work?
Socks are a helpful product that everyone uses in their daily lives. They also have a prolonged use-value, unlike other promotional items. People can wear them all day long and for activities like working out, running and more. You can wash, dry, and use them for months and even years. Comparing this with other promotional products like diaries, keychains, bags, you will find that socks get more attention from the receiver.
Socks are a trending product with the rise of social media. Start-ups in any industry can become a part of this trend with their custom socks. Recipients of the custom socks automatically become your brand ambassador when they wear them. It acts as word-of-the-mouth advertising, and people are much more likely to trust your new business when they have heard about it from an acquaintance.
Custom logo socks with your visible business name can increase brand awareness. According to studies, it takes at least seven views for your brand to become familiar to people. Design elements like colors and texts evoke association among wearers and people seeing them; that is useful for your start-up. Businesses that depend upon regular purchases are most likely to benefit from this strategy.
Repetition of branding
Designing high-quality custom socks that reflect your company builds connection. When people see your brand, it will elicit positive feelings in them, and they are likely to think you provide high-quality products/ services. Using unique designs and colors, you can easily catch people’s attention.
Getting high-quality custom socks for promotions is budget-friendly in the long run because they are durable and efficient. You can use it as a standalone promotional item or use it with other products like a Christmas gift box. Ordering bulk custom socks reduce the cost even more.
It is simple to get your on-demand custom socks manufacturing with the technology and options available. Some companies like Everlighten allow you to upload your sketch and help with the final design. It is vital in the start-up phase when you don’t have a dedicated designer on your team. They also provide you with free samples before the final manufacturing.
Easy inventory management
Socks are small items and come in fewer sizes than most other wearable products like t-shirts. As a result, it is easy to store many socks in a small place, and additionally, it is cheaper to order socks in bulk.
Now that you know the reasons for using custom socks for your start-up. Let’s dive deep into practical ways to promote your brand using them.
1. Custom socks for start-up events
Are you like other companies at start-up events that nobody cares? Are you copying the same as other companies are trying to do? You need to add swag to your ways. Go creative, go bold, add colors to your packaging. Don’t be afraid to break the norms to grab the eyeballs of VCs, investors, entrepreneurs, and customers at these events.
2. Connect with social media influencers
If you are not connecting with people on social media, you decrease your success chances. Social media is an absolute must for every business these days. Find out which platforms your users are on and connect with the influencers. Show your brand name with them wearing your custom-made socks. Create a hashtag for your audience to search your start-up and post pictures using it.
3. Promote a cause with custom socks
Associating your company with a relevant cause is one of the fastest ways to connect with more people. You can show your support with a message or slogan on the socks and distribute them at public events. You can use them for charities you support if you are an established business.
Handing custom socks to show your appreciation towards people who gave you funds is one of the best ways to reach a wider audience fast. You can set up a table at the local events and start giving to the people, thanking them for their donations. It fulfills two purposes at once, i.e., prompting your start-up as well as raising money for a cause.
5. School/ College events
One of the fastest ways to get the word out is by giving away custom socks at school or college events. People would be talking about your company in the community. If you have an extra marketing budget, you can also sponsor the event and give it to all the attendees at the event.
6. Potential clients
If you have prospects you are trying to convert to your regular clients, then giving them promotional items at the end of your meeting is an excellent way to build rapport. Custom socks are one of the effective methods of leaving a long-lasting impression, and every time prospective clients wear them, they think about your business.
7. Employee appreciation
Your employees can be some of the best representatives for your start-up. Giving them custom logo socks is one of the best ways to thank them. When employees are wearing that sock, they are getting the word out to the public about your company.
Now that you know ways to promote your start-up, you would want to know:
Where to get custom socks made?
There are plenty of manufacturers, but none like Everlighten. They are the most customer-centric company with a complete focus on their satisfaction. The ordering process is simple, and you don’t need to be creative or tech-savvy for creating sketches or designs; their team of expert designers helps you with the final design. They provide free samples and free shipping to every part of the world. Each product goes through strict quality checks so that only the best product reaches customers. Customers can place an order they want with a no-minimum order limit restriction. To get answers to all your sock queries and a quote for your requirements, visit Everlighten.com.