The hotel experience does not begin and end with guests checking in and out of their rooms. It starts with the research and ends with the last bill, and sometimes with reviews. The hotel business depends upon customers’ experience and testimonials. Going through the reviews, you will find one common theme - gift baskets. Many of the comments will attribute to a positive experience to them. But most gift baskets worldwide look the same - coffee, chocolate, toiletries, etc. How can you differentiate your hotel experience? One solution is to start on the right foot by ensuring you equip the gift basket with the right items to make the stay more pleasant. However, it is easier said than done. In hospitality, it is the experience that counts the most. Experiment and do whatever it is to make your hotel stand out. One product that is becoming a hit with the hotels is custom socks in the gift basket. Many have already capitalized, and the result is happy and loyal guests. It doesn’t matter whether you are a boutique hotel or a large chain hotel; you want every person to feel welcome and comfortable - custom socks will help with the same. The blog will provide all the information with all the information. Let’s start.
Why are welcome gifts vital for hotels?
They take the customer’s experience to the next level, build a good brand image, and notch up your hotel reviews. They help improve the recall rate of the customers and the likelihood of positive word-of-the-mouth for others. Gift baskets will raise the standards and bring in more customers, thus improving revenue. These gestures seem small but make a tremendous impact.
How can custom socks improve the gift basket and experience?
A welcome package is a meaningful way to make a personal and positive first impression. With custom socks, you can let your guest know you care about them and pay attention to their needs and comfort. It is like turning moments into memories with memorable experiences for guests.
- They are thoughtful:Custom socks are thoughtful gifts to add to the gift baskets because when customers arrive, they are tired and want to relax. Most people travel lean with little luggage, and carrying an extra pair of socks indoors can be a hassle. It is also not hygienic to wear the same pair of socks. What can be more relaxing than taking a warm shower and wearing nice, comfortable, and cozy socks, and enjoying your favorite beverage?
- They are personal and show promotional knowledge. Many people don’t like to wear promotional products outside the hotels - it’s okay to wear hotel footwear inside the hotel area, but how many people have you seen wearing that outside? Probably none. People hate when you shove branding down their throats; you must be subtle. People can wear custom socks anywhere without feeling embarrassed. They can take them home - it will provide a brand impression for a long time.
- They are unique:Custom socks help you stand out from the crowd. How many times have you stayed in a hotel and got the same products, like soaps, toothpaste, towels, coffee, etc., in the gift basket? But have you received custom socks? It is such a novel item that you will get attention. When there is cut-throat competition, you must do whatever it takes to distinguish your hotel.
- They highlight branding to the guest: Custom socks are easy to brand with your logo, name, and tagline. There are a variety of ways to create a sense of uniqueness. As mentioned earlier, guests can wear them anywhere and take them home. They come in many different styles, sizes, and materials. You have many options, from athletic to organic and luxurious, like bamboo, silk, and merino wool. You are in charge of how your branding is going to look.
- The cost is not exorbitant: One of the advantages of using custom socks in the gift basket is their budget-friendly prices. Enhancing the experience takes resources, and it can increase the cost and decrease profits. But it does not have to be this way - custom socks are cheaper to produce in bulk, so they do not burn a hole in the pocket. The practicality, versatility, and budget-friendliness provide lovely ROIs.
How to create the best welcome gift for hotel guests?
Planning and research are the two crucial ingredients that would make your gift basket distinguished. There are many things that you can add, and it can pile up the cost. Keep the budget on top of your mind to keep it under control. Here are a few things to think about before choosing the items:
- Revisit your identity and priorities: look into what makes your hotel unique and gives its personality. Three of the most common priorities that make an experience lovely are ambiance, food, and services. It is safe to assume that a welcome gift might not be on top of your mind; it is alright, and you do not need to replace your priorities. Gift baskets are a part of the overall experience, not the experience itself.
- Use practical items:Most hotel gift baskets have impractical products and end up in the trash. The best solution is to simplify your approach and choose only the handy items. You don’t have to include a bottle of cheap wine that nobody will like and end up wasting resources. Using them with high-quality packaging and a custom note will ensure the guests like the gift.
- Don’t choose over-the-top products:If the goal is to use a photo-worthy welcome gift by going extravagantly, you are free. But they don’t have to be expensive to make a positive impression.
Now, remember these three points. Here are a few tips to add to your gift basket with custom socks.
- Local flavors: One of the most effective ways to make a positive impression on guests is to display the heritage and character of the region, for example, local jams, sweet treats, beers, wines, etc. Choose the items that make your location unique; look at what the guest bring home with them and use those products.
- Soaps and toiletries are the essentials of welcome gift baskets. Customers expect these products, so you should provide them.
- Hangover cures are fun and necessary for gift baskets. The hotel ambiance relaxes people, and they drink more than usual. You can include items like a bottle of water, headache medicines, snacks, etc.
- Tea and coffee are cures for hangovers and after a long travel day. Use high-quality teas and coffees with custom branding to enhance the experience.
- Slippers/flip-flops cost little and will take the branding to the next level by making them feel welcomed and cozy.
- Personalized keychains: a welcome message and your logo will help with the brand impression for years. Their ROI is one of the best among custom items.
- Welcome tote bag:Guests will appreciate them because of their practicality. They can carry it everywhere, from stores to beaches, and others will also see them.
Mix and match the mentioned items with custom socks to make the welcome gift basket. With all the benefits and low cost, you must employ them in the gift baskets. You don’t have to spend big bucks for ultra-premium socks and can show your appreciation for high quality. Guests will reflect on the positive feelings when you provide comfort and durability. Connecting with a reliable, experienced, and expert supplier takes care of the issue. EverLighten has helped restaurants, spas, motels, and hotels for eighteen years.
Sleep Inn - a part of Choice hotels and one of the largest hotel chains worldwide - was looking to create something unique, innovative, and novel for their welcome gift. They contacted EverLighten and explained their requirements. Our team suggested custom socks after deep research, analysis, and understanding of their brand identity. Although they have a mega list of products, they have not done socks. Working closely, we helped them create the design and products that embodied their vision. They became an instant hit with the guests. Everyone was impressed and thanked for such a unique gift.
Read the entire story at https://everlighten.com/blogs/success-stories/choice-hotels.
Advantages of working with EverLighten:
- Best pricing: EverLighten has a factory manufacturing custom socks, so customers always get the best price.
- Premium-quality: We use only high-quality materials and the latest production methods.
- Fast delivery time: We produce every order in the least time possible.
- Customer service: Customers can contact us anytime for their queries; we provide round-the-clock service.
- Accept every order: We love to help and accept every order.
- 100% customization: Customers can customize every aspect of their socks.
- Low MOQ: you can order as many socks as you want; we have the lowest minimum limit in the industry.
- Worldwide shipping: We deliver worldwide, and you can track orders with the online tool.
For inquiries and information, visit https://everlighten.com/collections/custom-socks.
Source: The blog first appeared on “https://livesue.com/top-reasons-to-use-custom-socks-for-hotels-gift-baskets/” and was created by EverLighten’s team and published with our permission as a part of the customer outreach program.