We all have been on the other side of a cold sales call or automatic machine-generated email. It feels pretty impersonal, and we often ignore them. Now, compare it with the feeling of receiving personalized gifts - it’s hard to ignore. We all feel special when a company/ person goes the extra mile and gifts custom products. Sending gifts to key stakeholders, customers, vendors is a tried and tested business strategy, and it forms an instant emotional connection between the company and the recipient. When people think about corporate gifts, they think about what gifts to order, whom to send, and completely forget about packaging and shipping. They are also equally important - remember people look at the box before seeing the gift.
Many scientific studies on the importance of gifts and packaging have found that people receiving beautiful packing gifts are much happier. They feel more connected than those receiving the same gift but in ordinary packaging. Never discount the importance of packaging, especially for corporate gifts.
Read the top reason gift packaging raises your brand value
It shows your sincerity
It “wows “receivers when you package corporate gifts attractively. This gesture shows you have put time, effort, and thought into the packaging. Your customers will see you as a company that prioritizes quality in every step, i.e., from planning to the final touch-ups.
It helps you be creative
Packaging is a chance to be creative. You can choose from various designs, shapes, and sizes. One of the most significant advantages of personalizing gifts is to use them to leverage your organization’s brand-building efforts by including logo, address, social media information, and much more.
It builds credibility
With personalized packaging, you are showcasing the quality of your gifts. For example, if you give away high-quality custom logo socks but use low-quality floppy packaging, you compromise the present quality. Remember that your gift packaging represents you because you are not interacting face-to-face. It shows your brand value to receivers, and it is a tremendous opportunity to set yourself apart from the competition.
It is repeatable
People can use a high-quality gift box/ wrap over one occasion. With the growing environmental issues, people are going green, and they like to reduce wastage. It means they provide you with an opportunity to help with branding. A receiver will think of your business whenever they look at your packaging; if they use it for giving to someone else, they are also becoming a part of your campaign.
It is innovative
With the packaging and technology, it is a chance for you to direct people towards your business or social media page using QR codes. Here, you can attract them with offers, discounts, and coupons. At first sight, these things don’t seem like a lot, but your every little step builds up and produces better results.
After choosing the custom gifts and selecting the packaging, you need to ship the gifts to dozens, if not thousands, of recipients. It can be an intimidating task but don’t worry; these tips will help you take care of shipping:
Prepare in advance
With everything, as with gifting, preparation is the key. All corporate gifting requires some planning and time, and it becomes more critical when you are gifting around holidays. Shipping during holidays is overloaded, causing delays - it’s usually wise to prepare in advance and work for at least two months in advance if you have a large organization. Some promotional custom items also take more time to manufacture, ranging from days to weeks because of unique colors or materials. You want everything figured out in advance.
It is one of the most time-consuming steps of corporate gifting. That’s why we recommend starting so far in advance. Before the pandemic, you could have given gifts to all employees at the office, but it is not possible at today’s time; with most people working from home, it might take days or weeks to gather every address. One of the easiest ways is to maintain a database of all the addresses and update it regularly. If you send gifts items after long intervals, like holidays, it is better to confirm the address before sending. You don’t want the person to miss out; it will affect your brand negatively.
Don’t forget the branding when sending out corporate gifts. Remember, you are not only gifting for the sake of tradition; you are sending for brand building and strengthening relationships. Branded boxes and packaging elevate the gift and turn the overall experience into something memorable. A right corporate gifting partner such as EverLighten will walk you through various branding and promotional packaging options and help you choose the right one according to your budget and brand aesthetic.
Various shipping companies provide different perks to ship out bulk packages. Do some research when you plan to ship gifts yourself and don’t have a shipping vendor. Find out which one uses the most common routes. Ensure setting up a business account in advance. It will take care of packages coming your way before the sending frenzy begins.
Some manufacturers also offer drop shipping, i.e., directly sending the products to multiple addresses. It reduces the time when the product is shipped to you, and you then send out the packages. But, most companies don’t provide this facility, and you have to set it up in advance because of the logistical complexities of shipping to unique addresses. You need to confirm the type of shipping they provide with the manufacturer before placing your order. Look to build a long-term relationship for extra benefits.
Pack items carefully
If you are setting up a vendor for shipping, they can take care of packaging items. However, if you want to do it yourself, you must pack them carefully. Wrap each item individually in proper packaging and choose a box slightly larger than the product. Avoid using extra-large packaging boxes because it can increase the right of damage and increase the packaging cost. It would help if you were extra careful when breakable packing items like coffee mugs - fill these items with packaging material to provide extra support and label them “fragile.”
You know about sending packaging and shipping, but the packaging and shipping will not account for much if you are not giving high-quality branded products. Your employees, customers, clients, vendors deserve the best gifts from the best custom branded manufacturer. EverLighten has over eighteen years of experience creating custom gifts for corporates, NGOs, social media influencers, and individuals.
Custom item, no minimum: You can order the exact number of products you need - they don’t have a minimum quantity limit for accepting orders.
Fast turnaround: They have a dedicated factory to manufacture custom corporate items, ensuring the quickest manufacturing time and the best price.
100% quality check: The manufacturing experts check every product for their quality during the process and before shipping to get the highest quality items every time.
Free design help: The in-house designers help complete the design while also explaining the technical aspects of the process to you. Upload the design as a sketch or image.
Dedicated account manager: Every customer gets a dedicated account manager who communicates your needs with different teams. You can contact them for your issues or queries.
Order tracking: You don’t need to be guessing when your order will be arriving. With the order tracking tool, you can check the order status anytime.
Worldwide shipping: They provide worldwide shipping for free.
Are you looking for a custom corporate gift manufacturer? At EverLighten, we manufacture each item with care and help you with packaging and shipping - making the process seamless. Whether you need luxury corporate branded items or bulk gifts in the budget, we’ve got you covered with our wide variety of products. Contact us today and start designing your product by visiting EverLighten.com.