How to Use Custom Stickers to Promote Your Business?
Custom stickers are effective and low-cost to promote your business. Whether they are pasted on product packages, given to customers after purchasing or distributed for free, these custom stickers are the easiest way to create greater visibility for your venture.
The Advantages of Custom Stickers
Custom stickers are extremely convenient for people, which are small and easily portable. You can place these custom stickers on the products during delivery, helping you to promote your products more. It is also very convenient for customers to clean it from the product without leaving any mess.
Besides, custom stickers can spread your company name and information. They are regarded as unforgettable giveaways rather than a piece of marketing. You can even put custom stickers on water bottles, mobile phone cases and packages to remind existing customers something of your business.
Another advantage of custom stickers is that they are long-lasting. Compared with other corporate gifts (such as calendars, hats and umbrellas), custom stickers will last for several years. Once they are attached to any article, these custom stickers will stay for a long time and not loosen up even in harsh weather.
Types of Custom Stickers
There are three types of custom stickers, respectively rolls, sheets and die-cut singles.
Rolls are the most popular format. No matter what business you are engaged in, this kind of custom stickers must suit your needs. Roll stickers can provide a quick and easy way to mark your products or promotional materials. There are 5 types of rolls for your selection, respectively paper stickers, BOPP stickers, clear stickers, writable stickers and foil stickers. Each of them has wide advantages and usages.
Sheets are a great option for small quantity orders and giveaways. White Vinyl Stickers are safe enough for outdoor use, home organization and marketing materials. You can also place these safe stickers on the dishwasher. Another kind of sheet is Clear Vinyl Stickers, which can make your products stand out. They are suitable for most glass jars such as honey jars, pickle jars, beer bottles, etc. Premium Kids’ Stickers and Permanent & Stick-On Clothing Stickers are another two types, which also have wide benefits.
If you want to design an individual sticker, die-cut singles are a great option for you. You can design the custom stickers in any size and shape at any quantity you want.
Six Tips for Custom Stickers
▸Fun and Interesting Messages
If you want to increase the chances of people using your stickers and attract as many eyeballs as possible, you need to pay more attention to creativity rather than just branding on them. You can even leave some blank areas on custom stickers so that people can write their own messages.
However, there is a bit of professional advice to be remembered that custom stickers with messages are more likely to get used because they are more convenient.
▸Give Out Useful Stickers
Many people like putting stickers on anything. But if these stickers are more than just fun ways to decorate laptops, phones, cars and more, people will be more likely to use them. Although they may not appear anywhere, you can be sure that people will remember your brand more when the stickers you give out have a useful purpose.
For example, you can print attractive stickers of your brand, which allows people to use them on everything from cans to trays. Although these custom stickers cannot be seen by many people, they are as effective as keeping your brand's status among people who use stickers.
▸Send Them to Your Customers
When sending orders, it is really a great way to put some stickers in the package. On the one hand, customers will definitely like the extra "gift" - this is what they would think it as and not as a promotional strategy. On the other hand, they will hand these pretty custom stickers to friends and family as long as the design is perfect and attractive.
Therefore, this is a great opportunity to make your customers feel special and furthermore turn them into an advocate. This is why you should always put more than one sticker in every package. If your business is service-oriented, you can still send stickers with a thank you card to your best customers. It will make customers feel valuable and grateful, which will help build loyalty.
▸Put Them on Your Packaging
Simple packaging is definitely cheaper than specialized packaging, but it certainly cannot effectively enhance brand awareness. Custom stickers are a good middle ground because they are much more cost-effective than using special packaging. Meanwhile, custom stickers can provide customers with more interesting packaging while promoting the brand. Since stickers can be cut into various shapes, you can customize amazing stickers to impress your customers.
▸Spruce Up Those Store-Front Windows
Whether you are running a sale, or just want your customers to know your opening hours, it is a great way to paste high-quality stickers on storefront windows. Therefore, whenever you have a special offer or a new product, you can put the custom sticker on the window to let people know. It’s just as effective at drawing in foot traffic as having someone standing outside handing out flyers.
▸Put Them on the Floor
As floors are not often used as advertising space, it is a good way to place a series of custom stickers on the ground to attract attention. Like other types of stickers, the more interesting they are, the more people you will attract. You can do things such as pasting custom stickers with your brand information on the parking lots floor to point to your store.
No matter where or how you use these stickers, the contact information must be included in these stickers, which can help people learn more about your brand without too many efforts.
At EverLighten, you could make your own stickers in any form or length with your maximum cherished photographs, drawings and messages to easily promote your brand. We even offer a free graphic design service so we can help you turn your highly creative idea into reality.
For more info, please visit our website www.everlighten.com.