Corporate gifting allows businesses to engage with their prospects, clients, customers, and more. Study shows that physical gifts like corporate gifts are more practical for people to understand and they remain in recipients' memory for the prolonged period. It will also help businesses increase brand awareness. It is more effective than digital media. Several companies are using corporate gifts to provoke action from customers also. There are chances that you may have probably got one or two corporate gifts on your office desk or at home right now. Corporate gifting is indeed effective, but you have to focus on other aspects also to leave a long-lasting impact on recipients' minds. In short, unique corporate gift ideas will be more meaningful for your brand awareness.
What makes a corporate gift idea unique?
There are multiple ways to differentiate your company's corporate gifts from your opponents. It will also increase the likelihood of your gift providing a meaningful outcome.
Make it personalized
You must research your target recipient and try to find a corporate gift that is suitable for their professional or personal lives. No matter how big or small your corporate gifting outreach is, you should always include a thoughtful handwritten note addressed specifically to every single recipient. You can also include the explanation of why you chose to send that particular item, what you think about its value to your bond, and your plan to continue the conversation.
Unique One-to-One Corporate Gift Ideas
If you want to create a relationship with your customers via a personal and individualized approach then one-to-one marketing will help you a lot. Due to social media platforms like LinkedIn and Twitter, you can always customize experiences for customers based on their preferences, interests, demographics, behaviors, and more. For one-to-one gifting, you can be very creative with your gifts. You can include a congratulatory note for their professional advancement with the gift. You can include write-ups for how your business can help them in their professional journey. If you know their hobbies, then you can personalize your gifts and include photos, your favorite sports team's logo, or a special note about how your combination will make a great duo.
Unique One-to-Many Corporate Gift Ideas
It is a broader marketing approach. Here, you will target groups of customers instead of pursuing individuals. For a one-to-many gift, you must focus on mass personalization. Target specific industries and imagine what types of corporate gifts will be relevant to their industry. You can send functional gifts like decorative key chains for real estate developers or agents. You can send branded laptop backpacks to startup employees. If your gift fills the space in their life, then they will be used repeatedly, as they serve a purpose in their daily mundane life. With this, you are making sure that your brand stays in their mind. There are other types of custom products that are preferred by businesses, such as custom hoodies, custom socks, custom medals, custom keychains, custom phone cases, custom beanies, custom lapel pins, custom tote bags, and custom mouse pads. Recipients will appreciate these corporate gifts for their functionalities.
Make it actionable
The most prominent component of corporate gifting is to define the goal for your gifts. Whether they will help you increase brand awareness, encourage engagement, or serve a different purpose. You must establish a gifting strategy by identifying where your recipients fall in the sales cycle. A successful corporate gift will elicit the response. You must encourage your recipient to interact with the gift in some way and encourage them to take action. Whether they need to redeem a code on your website, share cupcakes with coworkers, or create a unique experience. People will cherish these experiences.
Some unique corporate gift ideas
Sometimes you do not need to spend a fortune on corporate gifting. Make intelligent choices and select your gifts keeping the budget in mind. There are many options you can choose from. There are many custom products available at EverLighten like custom hoodies, custom socks, custom medals, custom keychains, custom phone case, custom basketball, custom tambourine, custom stickers, custom plush toys, custom beanies, custom lapel pins, custom tote bags, and custom mouse pad. Let's have a look at some of the unique options available at EverLighten that may help you to leave a long-lasting impression.
Here are some of the recommendations for unique corporate gift ideas that will surely surprise and delight your recipients.
Custom hoodies can be a great corporate gift to encourage team bonding. They are a great way to promote your team, event, business. In a huge event, anyone can identify your team if you all are wearing the same custom hoodies. It becomes an identity and representation of unity. With EverLighten, you can create unique custom hoodies to promote your brand from an unlimited color palette, a variety of base materials, and optional embellishments.
Custom socks can also be considered as corporate gifts. Many people use custom socks as a part of the decoration on special occasions. EverLighten makes the process of producing custom socks very easy. You can customize it as per your ideas. You only need to put forward your thought, and we will do the rest for you. The creators of super high-quality custom socks EverLighten give them at factory-direct wholesale prices. The turnaround time is also superfast. We guarantee you will be 100% satisfied with our custom socks.
Custom keychains can be very useful to your recipients. Thus, they are a good option for corporate gifting. You can use them as giveaways at various events and seminars. You can give them as freebies with your logo on it so that people remember your brand for years to come. EverLighten manufactures premier custom keychains with factory-direct pricing in a fast turnaround time. They also have no minimum order value.
Custom phone case
Professional people use expensive and branded phones. They are costlier than a regular smartphone. Thus, they do not want their phones to be damaged or have any scratches on them. The most effective solution to protect your phone from such scratches and damages is to have a custom phone case. They act as a shield to your smartphone. They are available in various sizes, and you can customize them as per your requirement from EverLighten. Distributing it as corporate gifts is a masterstroke. Everyone will use your custom phone case and unintentionally start promoting your brand.
Custom mouse pad
In this digital age, every office has many computers. To use computers effectively we need a mouse and every company will require custom mouse pads to keep them protected. Thus, gifting custom mouse pads is a sensible option. Employees will use them daily and subconsciously remember your brand. Custom mouse pads stay in front of your eyes, so it's a perfect platform to place your brand's logo. With EverLighten, you can go a notch higher. You can do precise customization with free design help at very competitive pricing.
Custom tote bags
Everyone needs a bag for their daily usage. There are also many more usages of bags. Therefore, you can give custom tote bags as corporate gifts. They are very practical and multi-faceted. You will be able to customize them as per your liking with EverLighten. They are available in various colors, sizes, and materials. From daily usages to specific usages like visiting the gym or going to work will require a bag to put your things in one place. It allows you to stay organized. EverLighten provides endless options to create your custom tote bag.
Custom plush toys
If you do not want to be traditional in your gifting and accept creativity in it, then custom plush toys may be used as experimental corporate gifting. Custom plush toys empower artists and creative minds of all ages. They are more fun and have the capability to turn your creativity into reality. You can create them from children's drawings, anime character illustrations & designs to selfies of family and friends. EverLighten will help you with everything related to custom plush toys. We will create the best custom plush toy for your mentioned requirements at a factory-directed price in a quick turnaround time.
It is another creative option to consider for corporate gifting. We, at EverLighten, like to push boundaries for the sake of originality. Nobody may think of giving custom tambourines as a corporate gift, but we believe that they can be a good choice. Why? They are almost found in almost every culture around the world. Custom tambourines are classic, simple instruments for people who love music. They are also a wonderful gift for promotional corporate events, weddings, musical shows, etc. EverLighten provides you with a wide range of custom tambourines in multiple colors and hues that will add a zing to your special occasions. So, what are you waiting for? Visit EverLighten's website and order now.
After going through this elaborate article, we think you may have understood what makes your corporate gift idea unique.