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post by: EverLighten Team - Feb, 01 , 23
If you are an entrepreneur, apparel seller, or brand manager, you must have encountered the buzz in the last month about Pantone’s color of the year. But, if you have not, you must have been living under a rock. Every December, Pantone announces with glitz and a gala. But why...
post by: EverLighten Team - Jan, 31 , 23
The custom merch manufacturing industry has seen rapid growth in the last decade. The demand for high-quality customized apparel and accessories, like t-shirts, hoodies, socks, caps, beanies, etc., is at an all-time high. It has allowed innovation and progress, and we have witnessed the most growth in the digital printing...
post by: EverLighten Team - Jan, 31 , 23
Historically, customers did not have viable ways to contact the manufacturer for custom products, so the role of the middle person was vital. For example, when an HR wanted promotional items, they had to contact an agency or person. They took the orders and forwarded them to the factory. With...
post by: EverLighten Team - Jan, 31 , 23
Designing and manufacturing custom products require different expertise. Once you have landed on a niche and business model for your products, you must think about making the items. Your first batch is the most vital because it will propel your business. It will display the primary essence and values and...
post by: EverLighten Team - Jan, 03 , 23
When Valentine’s day draws nearer, the shopping lists grow longer. Organizations market gifts, but they focus more on women’s products. Although they are justified in their methods - the American Retail Federation reports that men spend more than twice compared to women for Valentine’s - you miss out big time...
post by: EverLighten Team - Jan, 03 , 23
Yes! It is here - the day of hearts. It is the first big spending event of the year. It is high time to remind sellers about things they can do to spread love to their customers. You do not have to be in the flower, jewelry, bakery, or restaurant...
post by: EverLighten Team - Jan, 02 , 23
As the old saying, there is a woman behind every successful man; a team of talented, dedicated, and hard-working employees is behind every successful business. Finding such employees was challenging, and it has increased in recent years. It is one reason that HRs and managers spend a lot of resources...
post by: EverLighten Team - Dec, 20 , 22
Winter and the last month of the year are here. The temperature has dropped, but it does not mean a drop in sales in the eCommerce industry. It is one of the most profitable times of the year with big holidays and events. People are more likely to remain indoors...
